RIM App Stores Network Management

From Mocean Mobile Wiki

Jump to: navigation, search

The page is not supported any more! Please go to Network Management for App Stores to get the updated information for the Mocean For App Stores Product.


Contents

Enabling An App Account

Step #1: Register for your BlackBerry Advertising Service account and receive your credentials.

Step #2: Login to your Account and create your application(s).

Step #3: Acquire the ID's for your applications and integrate them with the Ad Serving SDK within your respective Apps.


Adv/Ad Feeds

Under the Adv/Ad Feeds tab in the main navigation, there are two choices – Manage Advertisers and Manage External Ad Feeds. The first, Manage Advertisers, allows for the setting of permissions as they relate to advertiser access to the Network. The second, Manage External Ad Feeds, enables ad feed management over the external 3rd party mobile ad networks.

Manage Advertisers

This is the screen by which advertisers are added to the network and advertiser permissions are managed.

Add/Edit Advertiser

When adding an Advertiser, the following information should be specified:

  • Network (Super-Network/Sub-Network),
  • Status (Active/Inactive),
  • Permissions (one of the predefined user permissions profiles created under Manage App Stores Networks Interface),
  • Email address,
  • Password (configured by the Network Manager),
  • Company,
  • First name,
  • Last name,
  • Phone,
  • Balance limit.

Once advertiser details have been completed and the desired permission levels have been set, select ‘Save’ to create the advertiser account.

Advertiser Account

An email with the advertiser’s account information will be automatically generated and sent to the advertiser, unless the option to enable e-mail notifications has been disabled.

The option to resend the email to the advertiser is given via the ‘Re-Send Email’ button next to ‘Save’. If the advertiser does not receive the first email, or misplaces his account information, this can be used by the Network Manager to get that information back out to the advertiser.

After advertiser account has been added, the account information and permissions can be managed from the Existing Advertiser list at the bottom of the page (see Existing Advertisers).

Default Network Advertiser

The Default Network Advertiser panel provides users with the main information about the network owner (he is considered to be the default advertiser for his own network).

The following details about default advertiser can be obtain from the panel.

  • Company name
  • First and last names
  • Network owned by him
  • His ID in the system
Default Network Advertiser

Existing Advertisers

The Existing Advertisers panel at the bottom of the ‘Manage Advertisers’ tab allows for the management of existing advertiser accounts. Once an advertiser account is established, it will appear in the list similar to the example below.

Existing Advertisers

Use the Network Filter select-box to filter out existing advertisers of a certain sub-network.

Network Filter

Choosing a certain action from the first column allows the Network Manager to view advertiser's campaigns, edit his settings or delete a certain advertiser account. Edit the advertiser account information here.

Choose the Action
Campaigns
Selecting ‘Campaigns’ allows the Network Manager to view any campaign activity the advertiser may have. This selection delivers the user to the ‘Campaigns – Manage Campaigns’ tab, and defaults to the Active campaign view.
Edit
Select ‘Edit’ to change the advertiser account settings (see section Add/Edit Advertiser). All fields are available for editing, except the Network one.
Delete
Select ‘Delete’ to remove the certain advertiser account.

The Existing Advertiser tab also displays advertiser account information, with a Balance column and a Local balance column, until funds are transferred or deposited from one of several sources (see section Advertiser Funding).

Advertiser Funding

When an Advertiser account is initially established by the Network Manager the Local Balance is set to $0.00.

Advertiser Default Balance
  • Local Balance is the balance on the account assigned by the Network Manager. This would be related directly to amounts invoiced to the Advertiser.

There are two ways for funds to be added to an Advertiser account – via credit card (directly by the Advertiser or the Network Manager) or by the Network Manager if the Invoice Payment Option is enabled.

If the Network Manager has chosen to invoice the advertiser, he may add funds to advertiser’s local balance by selecting Edit, and opening the account edit panel for the advertiser in question.

Adding Advertiser Funds

NOTE: BE SURE THAT THE CORRECT ACCOUNT HAS BEEN SELECTED FOR EDITING BY DOUBLECHECKING ACCOUNT DETAILS LIKE E-MAIL ADDRESS, COMPANY, USER NAME, ETC.

Once that has been established, enter the dollar amount to add to the advertiser’s local balance in the Local Balance box, and select ’Add’.

Adding Advertiser Funds

The funds will appear in the advertiser’s local balance in the Existing Advertisers panel, ready to be used by the advertiser.

Funded Advertiser

Manage External Ad Feeds

Prior to having any ad feed configurations set, the Existing Configurations will appear as' No feed configurations '.

Default Ad Feed Screen

To set up External Ad Feed Management, select the New Configuration tab to the left of the Existing Configurations tab. Once Ad Feed Management is configured, the parameters will appear on this tab.

Add New Configuration

NOTE: THIS OPTION IS AVAILABLE ONLY WHEN YOU ARE ALLOWED TO MANAGE AD FEEDS. OTHERWISE, YOU CAN ONLY VIEW 'AD FEED CONFIGS' AND 'AD FEEDS'.

The default ’New Configuration’ screen appears, as shown below.

Default New Configuration Screen

The Mocean Mobile Network allows users to add feeds based on their 3rd party ad feed usage and relationships and target ad feed configurations over the entire network, by individual zone or by individual app. The ability to auto optimize based upon click-through-rate is enabled with the check box just below the targeting drop-down.

To create a new ad feed configuration, click on New Configuration tab and follow these steps:

• Name Configuration
Name the configuration as you wish but keep in mind it must be unique within the network.
• Add a Feed or Feeds for Optimization
To add an additional feed or feeds, select ’+ Add Feeds’ to bring up the network drop-down menu. Then, select as many feeds as desired for optimization.
Selecting Optimization Ad Feeds
Each feed requires different levels of account information, so it will be necessary to create individual accounts with each of the networks and add the information in the Feed Manager. Campaign approval and reporting will be done on an individual network basis, and login to the individual networks is required for these features.
Selecting Individual Ad Feeds
• Set Frequency Capping
It is available to limit a number of ads desired to be shown per a certain period of time by setting frequency capping limit.
There are three options:
  • No frequency capping limits.
    This option is specified by default.
  • Define for configuration.
    To limit configuration delivery at all select this option and set the number of shows desired to be shown per a certain period of time.
Define Frequency Capping for Configuration
Select Plus Plus to set additional limits.
Define Frequency Capping Limits for Configuration
  • Define per Ad Feed.
    Select this option to define frequency limits at the Ad Feed level.
    In this case it is necessary to set limits for each ad feed separately.
Define Frequency Capping per Ad Feed
• Save Configuration
Once all the desired optimization feeds are selected, the relevant identification information is entered, and frequency capping limits are defined, Save the configuration.
If the configuration saved, the successful message will appear and you will be able to set placement targeting.
• Specify Placement Target
NOTE: Placement configuration will be available only after Ad Feed Configuration will be saved.
The Ad Feed Manager can be configured to allow ad feeds to run over the entire network, a specific sub-network (if you are in the super-network), a specific app, or a specific zone – and different configurations of ad feeds can be set all the way down to the zone level.
In order to set a specific placement targeting proceed the following steps.
  1. Select ‘Target by App, Zone’ first of all.
    Targeting Ad Feed Management
  2. Choose a level of network placement to be targeted.
    When choosing any of the levels, the network areas in question will be listed in tables under the level tab menu.
    Network Levels
  3. Select desired networks/apps/zones.
    A specific placement can be selected by one of the following ways.
    • Manual checking: check placements desired
      NOTE: BE CAREFUL! PLACEMENT TARGETING WILL BE SAVED AFTER EVERY CHECKING/UN-CHECKING. If you make checkings on the app level, it will override selections made on the zone level.
    Manual checking
    • Mass selection:
    • Filter out items containing/not containing a text specified
    • Specify the action that should be made with filtered rows ('Selected'/'Unselected')
    • Press the 'Set' button.
    Mass checking
NOTE: BE CAREFUL! Selections made on the app level will override selections made on the zone level.

Existing Configurations

Under Existing configurations tab you are able to view the list of all ad feeds configurations created in your network/sub-networks as well as manage them. The list contains the following information:

  • Configuration name
  • Targeting type (by network/application/zone)
  • Network/Application/zone the configuration is targeted by
  • Parent network
  • Number of feeds included into the configuration
Ad Feed Configuration List
Editing Configurations
Select from the left of the configuration in question, to change the configuration settings. Make all the changes required on the form appeared as it is described in Add New Configuration section.
Targeting Configurations
To target your configuration by specific parameters, select from the left of the configuration in question.
On the form appeared, click Add Targeting near the ad feed you want to target. Then, select the desired parameters from the drop-down list.
Check the desired values and specify if they should be included or excluded from targeting.
Pausing/Running Configurations
By default, all newly created configurations have Running status. To pause the configuration, click in the corresponding line. To run the configuration that has been previously paused, select
Deleting Configurations
To delete a configuration, find it in the list and click in the corresponding line.


Campaigns

The Campaigns tab is used to manage existing and create new campaigns. Selecting the Campaigns tab defaults to the Manage Campaigns sub-tab, which appears as below when it is being accessed for the first time.

Default Campaign Management Screen

The test default campaign is automatically created during the network setup and contains two test creatives (text and banner ads).

This campaign can be accessed, edited and deleted just like every other campaign.

NOTE: If the network you are logged in has been initially created as a sub-network, you won't have the test default campaign.

Manage Campaigns

Once a campaign has been created it can be managed using the Manage Campaigns panel. Here you can run and pause campaigns, edit or delete the specified campaign, overview campaigns creatives as well as get the fast access to campaign hourly/daily/monthly report.

Manage Campaigns Panel

Campaigns are broken down by status - running, paused, pending, denied and completed. To view campaigns of a certain status, select the corresponding link at the top of the campaign list.

Campaign Status
  • Running - campaigns that can be shown at the moment;
  • Paused - campaigns paused by a user;
  • Pending - campaigns waiting for a user approval:
Publisher approval is required for campaigns created by network advertisers as well as campaigns created under Forecasting section;
Advertiser approval is required for campaigns assigned to a certain advertiser by Network Manager (see Advertiser Permissions).
  • Denied - campaigns denied by a user responsible for campaign approval;
  • Completed - campaigns already finished due to one of the following reasons:
• the expiration date has come
• the campaign total clicks/views limits have been reached
• the total budget limit of the campaign has been reached
  • Held - campaigns with the 'Set as Held Ad' option enabled; these campaigns are not running at the moment but expected to run (and require some inventory) in future.
  • Deleted - campaigns deleted by a user; these campaigns can be restored, though, by selecting the 'Undelete' action.
  1. To access the campaign manage functionality, simply click on the button that appears in the row relative to the campaign of interest
    Select An Action
  2. Select one of the options from the pop-up list:
    • edit;
    • copy;
    • delete;
    • overview;
    • report;
    • logs.

Also under Manage campaigns you are able to get a CSV file with campaign setup details for all campaigns within a network. Select 'Export Campaign Setup' option for this purpose.

Export Campaign Setup

Edit Campaign

This option allows you to change campaign settings (delivery caps, budget, priority, targeting, placement,etc), edit existing campaign creatives or add new one in much the same way as it is described in Create Campaign section.

Copy Campaign

Use this functionality if you need to create campaigns with mostly similar settings. Once this option selected, specify new campaign name and select an advertiser. Then, click 'Save'.

Copy Campaign

After that you can edit the campaign settings by selecting the 'Edit' option.

Delete Campaign

Use this option to delete the specified campaign. Once the campaign has been deleted, it is not available from the campaign list any more.


Creative Overview

This option allows you to look through the creatives associated with the campaign. In addition to the creatives, the overview window provides details regarding the zones linked with the campaign, targeting groups as well as frequency caps and pricing information.

Creative Overview

View Campaign Report

You can easily access campaign reporting functionality from the Manage Campaigns panel.

View Campaign Report

To run the report, simply click the Report button that corresponds with the campaign of interest. After that you will be redirected to the Reports page.

Generate a report by date to view campaign cost, clicks, impressions and CTR. The report can also be output to table or CSV format.

Create Campaign

Move to the Create campaign panel by selecting 'Create campaign' from the sub-navigation under Campaigns or by clicking 'Add New Campaign' from the Manage campaigns panel.

Create a new Campaign

The default Create campaign screen will appear; this is the first tab in a series of tabs that walk-through the process of setting up a new mobile campaign using the platform.

Default Create Campaign Screen

Step #1: Fill in the 'Basic Information' form

Campaign Name
A free-form text box by which the campaign can be named. Any character may be entered here.
NOTE: FILLING IN THIS FIELD IS REQUIRED; YOU CAN’T GO TO THE NEXT STEP OF CREATE CAMPAIGN PROCESS WITHOUT SPECIFYING THE NAME OF THE CAMPAIGN BEING CREATED.
Specify Campaign Name


Start/End Date
To specify, select the dates/time when the campaign is to start and end.
NOTE: WHEN A NEW CAMPAIGN IS BEING CREATED, THE START DATE IS TO BE SET MANUALLY. THE END DATE IS SET TO INDEFINITELY BY DEFAULT. THAT MEANS THE CAMPAIGN HAS NO TIME LIMITS.
Specify Campaign Timing

Step #2: Assign a campaign to an advertiser

A campaign can be assigned to any Advertiser from your network or subnetworks (if any), or it may be kept private - meaning only the Network Manager will have access to the details of the campaign.
Select Advertiser
NOTE: AN ADVERTISER (WHETHER PRIVATE OR OTHERWISE) NEEDS TO BE ASSIGNED TO CREATE A CAMPAIGN.
To assign a campaign, select an advertiser from the list or create a new one by clicking on New User at the bottom of the list.

Step #3: Select the type of balance to be used

Select the type of Advertiser balance to be used for campaign payment from the following variants:
Not restricted to balance or IO - the infinite balance is used; that means there are no balance restrictions for an advertiser.
Not Restricted To Balance


Use restricted advertiser balance - you can select the specific amount to limit advetiser balance.
When applying this option, specify the amount of money to limit Advertiser balance and select 'Add'.
Add Limits to Advertiser Balance
If the Credit Card Payment option is enabled for the Advertiser, you are able to select the ’Add Funds by Credit Card’ option to pay for the campaign being created
Add Funds by Credit Card
This option have been selected, provide your credit card information in the form appeared.
Add Funds Into Account


Select an IO - insertion orders are used for payments (only available under a specific advertiser).
Select the desired insertion order from the list or create a new one. For more detailed information about adding insertion orders see paragraph Insertion Order.
Add Limits to Advertiser Balance
NOTE: ONCE YOU HAVE SELECTED ANY OF THE ABOVE PAYMENT OPTIONS AND SAVED THE CAMPAIGN, THIS CANNOT BE CHANGED THEREAFTER.
Select 'Save, Go to Delivery' button at the right bottom corner to go to the next tab.
Save Advertiser Balance Info

Step #4: Specify Delivery Information

The default Delivery screen is below. Here you can select caps and other restrictions.
Specify Campaign Delivery
Prioritization
You have an opportunity to set different priorities for your campaigns by setting Priority Types.
Frequency Capping
You may specify Frequency Capping limits for the Campaign. There are three options here:
  • No frequency capping limits is set by default. That means the ad will be returned to every request.
No frequency capping at Delivery
  • Frequency capping limits can be defined for campaign. Select Define for campaign and save the default data or set the desired number of shows per a period of time manually.
Define FC for Campaign
Press Plus to set additional limits.
Define FC for Campaign add
NOTE: If Define for campaign is selected at Delivery tab the Frequency Capping box is not available at Creatives after saving all the parameters.
  • Frequency Capping may be defined per Creatives selecting a corresponding option.
Define FC per Creatives at Delivery
To set the desired number of shows per a period of time in this case go to the next tab — Creatives — after saving all parameters at the Delivery tab.
Select the desired ad mode from the drop-down on the Ad Mode panel:
  • This Network - serve campaign ads only on this network (where they have been created);
  • External Only - serve campaign ads on other networks;
  • Both - serve ads both on this and other networks.
Select Campaign Ad Mode
Some specific options can be applyed for a campaign on this step (listed at the bottom of the Campaign Delivery form):
Set As House Ad
Enable this option to make all the campaign ads running when it needs to use unsold advertising inventory. House ads are not taken into account when calculating network revenue.
Set As Held Ad
Enabling this option makes the campaign inaccessible for processing by the ad server so that it can't be returned on a certain request (similar to paused campaigns).
Show this campaign only in Test mode
Using this mode allows you to configure campaign delivery within your network without actually having your campaign served in response to any ad requests.
Specify all parameters you need and select ’Save, Go to Creatives’.

Step #5: Establish Campaign Creatives

When first accessing the Creative tab in Create campaign, the default screen appears as below. Here you can add new creatives, or select one from the ’Library’ (that have been previously saved). To obtain more information about the Creative Library, see Appendix A.
Creative Default Screen
To setup creatives for a campaign, select ’New’ as it is shown on the figure below.
Add New Creative


The ’Creative Settings’ form will appear to guide you through the various creative options:
  1. Enter the name of the ad being created. The best names are descriptive, and enable ease of tracking and reporting.
    Name an Ad
  2. Select the ad type and specify the information required. See section ’Ad Types’ for more information about the different types of ads supported by Mocean Mobile platform .
  3. Select the check box next to the 18 and over content disclaimer, if the campaign is for an adult audiences only.
  4. Specify the start/end dates for the creative delivery. The start date is set to Immediately and the end date is set to Indefinitely by default.
  5. Select the priority type. By default, the creative inherits the priority from the campaign within which the creative is being created.
    Inherit Priority
    For specifying the ad priority different from the campaign one uncheck the inherit option and select the priority type you wish from the corresponding select-box appeared.
    Creative Priority
    NOTE: A description of each type is available on the Priority Types page.
  6. Specify delivery caps if you wish to limit the number of shows/clicks on the creative level. AdViews and AdClicks are set to Unlimited by default.
  7. Specify the total budget for the creative. By default it is set to Unlimited.
    NOTE: Smooth delivery checkbox at the creative level is not editable. It reflects if Smooth Delivery functionality switched on or off for the campaign. In case it is switched on and the end date and budget limits are specified at the creative level, daily limits will be calculated for the creative as well.
  8. Enter the Click Thru URL. By default an external mobile landing page is not specified and it is allowed not to specify it leaving Do not click thru option checked.
    Default No Landing Page URL
    But if you wish you can add an external mobile landing page url, an external mobile landing page with a custom prefix (i.e. click to call, marketplace, etc...) or create a Mojiva-hosted landing page by checking a corresponding option.
    Enter Landing Page URL
  9. Select the desired pricing model (CPM, CPC, CPA) for the campaign and set the cost.
    Specify Creative Pricing
  10. Specify Frequency Capping
  • No frequency capping limits is set by default.
Frequancy Capping by default at Creatives
  • Select Define frequency capping limits and save the default data or set the desired number of shows per a period of time manually.
Frequancy Capping Define per Creatives
Press Plus to set additional limits.
Frequancy Capping Define per Creatives add
NOTE: The Frequency Capping section is not available at Creatives when Define for Campaign is selected at Delivery tab.
  1. Tag this creative for identification (optional). To add new creative tag, enter the data into the tag field and click ’Add’.
    Add Creative Tags
    To delete the tag previously created, click on the tag.
    Delete Creative Tags
  2. Then, select ’Save, Go to Targeting’ to move on to the next step.
There is also an additional option to enable pixel tracking (under the Creatives tab)
Enable Pixel Tracking
Having this option enabled, you are able to deliver all creatives within the campaign with a 1x1 img pixel tracker. An impression is counted only when this pixel is rendered on the end mobile device.

Step #6: Set Up Targeting

When first accessing the Targeting tab while creating a campaign, the screen appears as below. By default the creative is set to 100.
Default Targeting Screen
Should the campaign need to be targeted, create a new targeting group or set the existing one for targeting the campaign:
  1. Select the creative you want to add targeting to.
    Select Creative(s)
  2. Click on ’Add Targeting to Selected Creative(s)’ from the panel below.
    Add Targeting to Selected Creative(s)
  3. Specify targeting configuration
    1. To create a new targeting configuration, select ’Custom Targeting’, then ’Launch Targeting Settings’.
      • Specify the desired targeting parameters as it is described in the section above.
      • Select the checkbox ’Save as new targeting group’ if you want the settings to be used for targeting future campaigns.
      Launch Targeting Settings.
    2. To use the existing targeting configuration (group), select ’Targeting Group(s)’:
      Select Targeting Group(s)
      • Select the desired targeting group(s) from the list.
      • Click on ’Apply Targeting Group(s)’.
      Apply Targeting Group(s)
  4. Click on ’Save, Go to Placements’ to move on to the next step.

Step #7: Specify Placement

The default screen for the campaign will show the list of Creatives you have created.
Default Placement Screen
  1. Select the creative you want to add placement for, then click on ’Add Placement to Selected Creative(s)’ from the panel below.
    Select Creatives
  2. Choose placement:
    NOTE: YOU CANNOT SELECT PLACEMENTS FOR YOUR CAMPAIGN (EXCEPTING 'HOUSE' ADS) WHERE CPM BID EXCEEDS THIS CAMPAING CPM BID.
    1. To add a new placement:
      • Select ’Place creative(s) manually’, then ’Launch Placement Settings’.
        Launch Placement Settings
      • Specify the desired placement setting. You can link the ad not only with a specific network/site/zone but also with a certain channel.
        Select Placement(s)
    2. To use the previously-saved placement(s) :
      • Select ’Use saved placement settings’. To obtain more information on how to add placements to the library.
        Use saved placement settings
      • Select the desired placement settings from the list.
      • Click on ’Apply Placement(s)
        Apply Placement(s)
  3. Select ’Save & Review Campaign’ at the right bottom corner to move on to the final step.

Step #8: Review the Campaign

The final step is to review your campaign information.
Campaign Review Screen
Inventory column is used for displaying inventory alerts. The system now provides an update informing the user that the campaign they are attempting to create is overbooking based on what the system estimates is the available inventory. The user can then either proceed with saving or go back and change.
CPA conversion code displayed at the bottom of the campaign ’Summary page’ can be used for tracking conversions. Copy this code and place it on the confirmation page on your landing site.
Click on Save to save the campaign. It will be set as Saved, remain available for editing and start only when a user will launch it (the user should have a permission for this). If an end date of the campaign has passed by the time it is launched the campaign is set as Completed.
Click on ’Save and Start’ at the right bottom corner to finalize the process of campaign creation and launch it.
At this stage the campaign is created and running. To pause the campaign click on ’Pause’.

Ad Types

There are three types of ad creatives to set for any campaign – Textual Ad, Graphic Ad and Rich Media Ad.

Graphic Ad

Graphic Ad represents a banner with Click Through URL specified.

  1. To run a graphic ad, select the Graphic Ad tab in the Creative Settings panel during the create campaign process (see section Step#5: Establish Campaign Creatives).
    Selecting Graphic Ad
  2. Enter campaign text. This is the tag that appears before the banner loads.
    Enter Ad Text
  3. Upload the graphic banner to run with the campaign. The system will resize graphics and scale them to all default sizes automatically if a size of the uploaded graphic doesn't match with a custom size, for which the 'scale' parameter is set to 'FALSE'. How to set custom sizes you can find in the Custom Image Sizes section.
    Common default sizes are 80x15, 120x20, 168x28, 216x36, 300x50, 320x50, 320x48, 728x90.
    The smallest banner size is for the thumbnail within the management system, and does not display externally.
    Upload Graphic Banner

Text Ad

In addition to the Graphic Ad, there is the option to run a Text Ad with any campaign. A Text Ad populates the zone in question with a clickable text tagline, designated in the Text Ad screen.

The text ad has a character limitation of 40 characters that is built into the user interface. Below are the steps to follow in order to create a text ad.

  1. To run a text ad, select the Text Ad tab in the Creative Settings panel during the create campaign process (see section Step#5: Establish Campaign Creatives).
    Select a Text Ad
  2. Enter the campaign text. This text string can be no longer than 40 characters. The text can be previewed in the Preview box on the right side of the screen.
    Enter The Ad Text

Rich Media Ad

Rich media refers to online advertising that makes use of a range of interactive digital Media, including streaming video and audio. The ads usually change as a users mouse passes over them.

Please, see our Rich Media Guide to obtain more information on how to create rich media ads under Mocean Mobile platform.


Insertion Order

Insertion orders (or Invoices) can be used as a way to fund Advertiser campaigns.

NOTE: TO BE ABLE TO USE INSERTION ORDERS FOR PAYMENT, SELECT THE ’ENABLE INVOICE PAYMENT’ OPTION FOR A CERTAIN ADVERTISER (SEE MAST FOR PUBLISHERS: USER GUIDE – ADVERTISER PERMISSIONS).

  1. To add a new insertion order during the campaign creation process, choose ’Select an IO’ (see Step #3: Select the type of balance to be used), then ’New IO’.
    Select IO Payment Type
  2. Specify the amount of money.
    Add New Insertion Order
  3. If you have no sale managers registered in your network, add new one by specifying an email, first and last name. Then select ’Save’.
    Add New Salesperson
  4. Otherewise, select the salesmanager responsible from the list.
    Select Existing Salesperson
  5. Upload the insertion order file.
    Upload IO File
  6. Once the corresponding file has been uploaded successfully, select ’Save New IO’ to save the insertion order.
    Save Insertion Order
    In result, the created insertion order will appear in the insertion order list.
    Insertion Order List

Smooth Delivery

It is available to apply a Smooth Delivery functionality to your ad campaign in order to calculate daily limits using efficient algorithms at both campaign and creative levels.
To activate a Smooth Delivery checkbox at the campaign level, the following settings should be done:

  • The campaign end date should be definite.
  • At least one of the total campaign limits (AdViews, AdClicks or AdActions) or campaign budget should be specified.
  • A priority type should be as Ranked Priority, Fixed Percentage, Performance-Based or Backfill (not a Sponsorship).
Smooth Delivery Check

If the Smooth Delivery checkbox is active and you would like the smooth delivery functionality be applied to your campaign, check the box.

To set advanced preferences, click on the respective link in brackets next to the Smooth Delivery checkbox.

Smooth Delivery Check

Mocean mobile offers you to specify a catch up method to be used and the type of the last hour/day delivery.

Catch up Method

You are allowed to choose a scenario as you wish: Slow Catch Up or Quick Catch Up.

  • Slow Catch Up scenario is intended for the campaigns wishing to be delivered smoothly over time even for the remaining time period. It has the following features:
• Delivery limits are recalculated daily on the base of the remaining time period and remaining number of AdShows/AdClicks/AdActions.
• This approach gradually increases a pace of delivery that allows avoiding spikes in delivery in case the campaign fell behind the schedule.
  • Quick Catch Up scenario is intended for the campaigns wishing to catch up to original delivery goals when behind. It has the following features:
• Planned trajectory is calculated based on Start/End dates of the campaign and Total AdShows/AdClicks/AdActions values.
• Hourly limits and Daily limits will be set to the total AdShows/AdClicks/AdActions needed to quickly catch up.
• This approach may cause spikes in delivery.

End Of Campaign Delivery

You can choose a type of the last hour/day of campaign delivery: Hold Smooth Delivery or Disable Smooth Delivery.

  • Hold Smooth Delivery features:
• The whole delivery period is counted for hourly/daily limits calculations without any reservations.
Advantage: this approach guarantees smooth delivery for the full period of time.
Disadvantage: last hour limits sometimes won’t be reached and the campaign will end not delivered in full.
  • Disable Smooth Delivery features:
• Last 10% (no more than 24 hours) of the delivery period is reserved to ensure full delivery and is not counted in smooth delivery limits calculation.
• If a campaign has not been delivered in full yet as 90% of delivery period is over, the system uses the remaining time to ensure full delivery by removing all hourly/daily limits.
Advantage: if there are enough inventories for the campaign, this approach guarantees full delivery for the campaign.
Disadvantage: smooth delivery is guaranteed only for 90% of the time interval.

NOTE: If a total sum of limits calculated for all creatives of a certain campaign exceeds total limits calculated for the campaign at all, the campaign daily limits will be increased to the sum of daily limits calculated for its creatives.

App Setup

The first step in the management of a network is to define apps that will be trafficked within the network.

Create Apps

Create Apps

Selecting 'App Setup' from the top navigation panel brings up the app creation user interface. This is where the applications within the particular network will be identified and entered.

Each application will be entered individually starting with an application name and type as well as specifying the channels related, AppWorld link and description.

  1. Enter an application name.
  2. Add a description (which should be descriptive for identification and management purposes).
  3. Enter an AppWorld Link.
  4. Select the channel(s) corresponding to the application in question via its check-box from the ' App Channels ' panel.
  5. Select the type of application you want to add from the ' App Type ' select box.

Once all of the application information is entered, select 'Save', at which point the app name, description and assigned channel will appear in the 'Existing Apps' list below. Additionally, a "App successfully saved" message will appear at the top of the screen in green.

Mobile App/Inventory List

Manage Apps

The Manage Apps tab on the sub-navigation bar below Publisher Apps allows for pricing floors to be set on an app down to the zone level. Additionally, it allows for each zone to be designated to contain a text ad, a banner ad, or both. The initial Manage Apps screen appears as below.

Manage Apps

The following options are available under the Manage Apps sub-navigation:

Manage
There are two capabilities to start app managing.
  • Select the app you wish to manage by typing URL and click, ‘Go’.
  • Choose the app from the ‘Existing Apps’ list and select the ‘Manage’ option.
Manage App
Any of these actions lead to the app management panel. For every app, a default zone is automatically generated by the platform, and will appear in the ‘Existing Zones’ list.
While managing the app you are able to create, manage and delete its zones, to set competitive ad filter and competitive keyword filter as well.
Edit
This option allows you to change site settings: name, description, link, channels and type.
Edit App
Delete
If you need to delete an app, select the Delete option corresponding to the app in question.
Delete App
It is available also to delete several apps at the same time. For this purpose check the desired apps and select ‘Delete selected’ at the bottom of the apps list.
Undelete
When you delete an app it comes to the DELETED APPS list. So, if you have deleted an app by mistake, you have an ability to return the app.
Undelete App

Zones

Zones allow for the assignment of different ad types, placements and pricing within the apps over a network. The ‘Zones’ section of the ‘Publisher Apps’, ‘Manage Apps’ sub-navigation allows for the defining of the zones used in the network.

To define a zone, simply create a name, and enter its description into the respective form fields.

Then enter the value for a custom field (if any is created under Network Admin Panel) and select the zone type that is what type of ads - text, graphic, richmedia or all - can be shown on this zone.

Choose to set a minimum CPC/CPM/CPA rate, or leave unchecked if there is no minimum associated.

Then specify eCPM Goal floors. This option allows publishers to set Target eCPM and Min eCPM Goal values for a zone. The ad server will run ad campaigns where the ad campaign eCPM meets at least the eCPM goal of the pubsite, then checks every 10 minute to see if the campaign's eCPM continues to be at least equal to or above the zone eCPM goal. If it is not, the campaign is no longer eligible to serve on that zone.

Manage Apps: Define Zones

Once the zone has been defined, select ‘Save’. The newly created zone will appear in the list below, and the ‘Zone successfully saved’ message will appear.

Zone List

There is no limit to the number of zones that can be created. The default zone may be deleted or maintained, depending on whether it is planed to utilize it or not.

The following options are available under the Manage Zones section:

Code
Select this option to view install code samples.
Zone Code
Edit
Select this option to change zone settings: name, description, type and min rate.
Edit Zone
Delete
If you need to delete some zones, select the Delete option opposite the zone in question.
Delete Zone
Undelete
If you have zones deleted previously and want to bring back some of them, you can do it by choosing the desired zones from the DELETED ZONES list and selecting the ‘Undelete’ option near the zone in question.
Undelete Zone

Competitive Ad Filter

The Competitive Ad Filter ensures that ads from competitor URLs do not appear on network sites. There is no limit to the number of URLs entered here. Simply type the URLs to be blocked in the form field, and select, 'Add'. Note that only mobile web browser URLs (i.e. URLs that start with the prefix http://) can be entered into the Competitive Ad Filter. Entering a top-level domain will exclude all subdomains from appearing on your sites as well.

Competitive Ad Filter: Adding Sites

As they are added, the URLs will appear in the list below.

Competitive Ad Filter List

The Competitive Ad Filter will only apply to the click through URL associated with a campaign. Therefore, if the advertiser is using a redirect to another url for their ad landing page, or if a 3rd party external ad feed is targeting your sites, the filter list will not apply to those campaigns. If you are using 3rd party feeds you can contact your feed provider directly for additional competitive filtering options.

Competitive Keyword Filter

Another way to filter out your competitors from advertising on your sites is to specify keywords on the ‘Competitive Keyword Filter’ form.

Keywords List

The Competitive Keyword Filter list will apply to text associated with Mocean Mobile campaigns, including Campaign Names, Creative Names and Creative Text. Keywords entered will not apply to text found within mobile landing page content or text within URLs.


Reports

The Reporting interface for the MAST for App Stores solution enables the creation of very customized and very detailed reports. The process to create a report is as follows:

Create Report Process
  1. Choose a Target. This allows data to be viewed by any combination of targeting values. For example, reports can be generated on the basis of a specific channel within a specific geography and on particular phone types. This level of drill down allows for continuous campaign optimization.
  2. Generate Report. After choosing a target, there are various report types available which provide different views of the available data.
  3. Save Report or Export CSV. Instead of repeatedly generating the same reports, commonly viewed reports can be saved to either the reporting subsystem or to the dashboard for quick accessibility.


Click on the Reports tab from the upper navigation to load the default report screen (below). This is the initial screen that would be seen upon first login. If there are no reports saved, the screen will look like this upon login as well.

Default Reports Screen


Create Custom Report

To create a report, try our new Custom Report functionality under ReportsBeta sub-navigation tab. The default screen will apear as it is shown below.

Generate Report

To generate a new report, fill in the form appeared as it is described below.

Type
Select the parameter which the report will be generated for:
  • Ad Feeds - Use this setting to run reports for your Ad Feeds. This will only include Ext. Revenue from Ad Feed Partners.
  • Ad Feeds (with External Statistics) - Use this setting to run reports for your Ad Feeds and see their reported Requests, Impressions, Clicks, and CTR. This will only include Ext. Revenue from Ad Feed Partners.
  • Network - Use this setting to run reports for your entire Network. Ext. Revenue is not included in this reporting.
  • Campaign - Use this setting to run reports for your Campaigns. This will only include Int. Revenue from Campaigns.
File:custom_rpt_type.png
Date Range
Set the date range for report using one of the following ways:
  1. Select one of the predefined ranges from the drop-down list.
    File:app_custom_rpt_new.png
  2. Select the parameter the report will be broken by (day or month).
    File:custom_rpt_byday.png
    Then, specify your custom date range: click on the 'From' date field and select the desired date on the calendar appeared; proceed on these lines to set the 'To' date.
    File:RIM_custom_rpt_daterange.png
Grouping
By default, generated report data is displayed by date. You can further customize the report output by adding secondary data groupings.(Each grouping adds an additional level of detail to the report output upon drill-down.)
Specify parameters to group the result by. The list of available parameters is given in the left column. Select the desired parameter in the list from the left and click Add to Report.
NOTE: 'Date' is an obligatory grouping parameter. The report data is always broken down by date.
After that, the selected grouping parameter will appear in the right column. To exclude the previously added parameter from the grouping list, select it in the right column and click Remove button.
NOTE: Some of parameters are expandable. To view sub-level grouping parameters double-click on the parameter in question.
File:app_custom_rpt_group3.png
Filter
By default, the generated report includes all available targets. You can restrict the report to specific targets by searching or expanding the nodes below to find and select the data you want to filter by. (Filtering supports multiple values. The filter display has a max of 1000 elements. If you can't find what you need by scrolling, use the search box.)
Specify filtering parameters for the report. Click on the parameter in question to expand sub-levels. Then, select the specific values in the left column and click Add Report Filter.
The full list of options to filter by is as follows:
  • Networks - the name of the sub-network being reported on (appears only for Supernetwork Users).
  • Network Advertisers - the name of the sub-network the campaign or Ad Feed Config belongs too (appears only for Supernetwork Users).
  • Advertisers - the name of the Advertisers who have DR Campaigns that are running, have run, or are scheduled to run. For Supernetwork users this is Advertisers with Campaigns in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Advertisers with Campaigns that are running, have run, or are scheduled to run on the subnetwork, including campaigns that belong to the sub-network, and those that belong to the supernetwork.
  • Ad Feed Partners - the name of the Ad Feed Partners who have Ad Feeds in the Supernetwork system. For Supernetwork users this is Ad Feed Partners with Ad Feed Configs in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Ad Feed Partners with Ad Feed Configs on the subnetwork.
  • App - the list of the Apps that contain at least one zone. For Supernetwork users this is Apps in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Apps that belong to the sub-network only.
  • Zones - the list of all the Zones created within the network, if any. For Supernetwork users this is Zones in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Zones that belong to the sub-network only.
  • Campaigns - names of the Campaigns that are running, have run, or are scheduled to run. For Supernetwork users this is Campaigns in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Campaigns that are running, have run, or are scheduled to run on the sub-network, including campaigns that belong to the sub-network, and those that belong to the supernetwork.
  • Ad Feed Configurations - the name of the Ad Feed Configurations in the Supernetwork system. For Supernetwork users this is Ad Feed Configs in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Ad Feed Configs on the sub-network.
  • Creatives - This will be the name of the Creative that are running, have run, or are scheduled to run. For Supernetwork users this is Creative in the Supernetwork system (supernetwork and sub-networks). For Sub-network users this is Creative that are running, have run, or are scheduled to run on the sub-network, including creative that belong to the sub-network, and those that belong to the supernetwork.
  • Ad Feeds - the name of the Ad Feed in the Supernetwork system (For Supernetwork users this is Ad Feed in the Supernetwork system {supernetwork and sub-networks}. For Sub-network users this is Ad Feed on the subnetwork.
  • Countries - the list of all countries.
  • Regions -the list of all State/Regions.
  • Carriers - the list of all carriers available based on Permissions.
  • Phone Manufacturer - the list of all options available based on Permissions.
  • Phone Models - the list of all options available based on Permissions.

NOTE: STATISTICS GROUPING/FILTERING BY COUNTRIES, REGIONS, CARRIERS, PHONE MANUFACTURERS AND PHONE MODELS IS AGGREGATED FOR THE PREVIOUS DAY. SO, IF YOU HAVE SELECTED TODAY AS A REPORT DATE RANGE,THE MENTIONED ITEMS WON'T BE AVAILABLE IN THE GROUPING/FILTERING LIST.

After all the required information has been specified, select Generate at the bottom of the Custom Report form.

As a result, the report will appear as it is shown on the figure below.

A list of parameters included to the report depends on its type been selected.

Report Type Parameters
Ad FeedsRequests to Ad Feed, Impressions, Fill rate, Clicks, CTR, External Revenue, eCPM.
Ad Feeds (with External Statistics)Requests to Ad Feed, Impressions, Fill rate, Clicks, CTR, eCPM, External Requests, External Impressions, External Fill Rate, External Clicks, External CTR, External Revenue, External eCPM.
NetworkRequests, Impressions, Fill rate, Clicks, CTR, Internal Revenue, Internal eCPM.
CampaignRequests, Impressions, Fill rate, Clicks, CTR, Internal Revenue, Internal eCPM.

By selecting the corresponding metric from the drop-down list, you can view the report for each of these parameters separately.

When some grouping parameters have been specified for the report, you can view the information broken down by these grouping parameters by clicking on from the left of the date in question.

Save Custom Report

After you have generated the report, you are able to save it or get *.csv.

• Instead of repeatedly generating the same reports, commonly viewed reports can be saved to the reporting subsystem. For this purpose, check the 'Save' check-box.

You will be offered to name the report and make it as quick or public as well as make it accessible for subnetworks.
Save as Quick Report
Check this option to make your report quick accessible from the Quick Reports section on the Dashboard.
NOTE: This check-box is displayed if you are allowed to 'Set Quick Reports'.
Make it Available to All Network Users
Check this option to make the report accessible to other users of the network.
NOTE: This check-box is available if you have the 'Save Reports For All Users' permission enabled.
Make it Available to all Networks
Check this option to make the report accessible to all the sub-networks of the network.
NOTE: This check-box is available for Super-Networks only for which 'Save Reports For All Networks' is enabled. To get one or another permission, contact your account manager.

• To view or analyze the data reported, you can also export the report to a comma-separated values (.csv) file. Push the 'Get *.csv' button only at the bottom of the page.

Load Saved Reports

If you have reports saved, you can load one of them. All you need is to choose the report from the 'Load Report' select-box and click 'Load'.

Load Saved Report

All the settings of the report selected will appear in the Report configuration form.

You can clear the report parameters loaded by selecting the 'Clear' option. However, the report settings won't be changed. The report editing is available under the Manage Reports section.

Manage Reports

Under ' Manage Reports ' sub-navigation tab, you can see the list of your previously saved reports (if any) with the opportunity of editing and deleting any of them.

Manage Reports

To change settings of a certain report, select 'Edit' next to the report in question. Use 'Delete' to delete the selected report.

Overview Report

Under 'Overview' sub-navigation tab, you are able to obtain a brief report regarding to your entire network activity or the activity of the certain sub-network if any. A pie chart represents an external statistics for the specified network, while the summary indicates both the internal and external data.

Overview Report

By default, the report is generated for the entire network including statistics on all the applications and ad feed configurations for the current date and the previous one. However, the overview report can be updated across any number of time, applications and ad feed configurations through the corresponding filters to provide any level of desired information.

A default chart represents external impressions, but it can also show external clicks, CRT, eCPM and Revenue. All you need to do is select the proper parameter from the metric drop-down list.

The daily or monthly overview report can also be output to CSV for easy dissection and analysis.

Forecasting

Under Forecasting sub-navigation tab, you are able to view a forecast based on activity in your specific networks as well as super networks. The default forecasting screen is an overview of clicks and impressions for the nearest week.

Default Forecasting Screen

To view forecasts for another period of time, select one of the pre-defined periods (e.g. a week, a month, 3 months and a year) in the ' Period ' select box or specify the range of dates to begin and finish the report. Click Go to generate the forecasting report for the specified period.

Change Forecasting Period

To change chart metrics, use the ' Chart ' select box.

Change Forecasting Chart Metrics

You can see the detailed information (the total number of impressions and clicks, CTR and booked %) in the table right below the chart. The total network characteristics labeled '(All)' are available at the top of the result list.

Select Table Data

The data is grouped by zone. To view the date breakdown for each zone, click from the left of the zone in question.

Expanded Table

To obtain the detailed information for each date, click on a specific date link. The table expanded will have the following columns:

  • ID - the ID of the campaign reported.
  • Campaign Name - the name of the campaign.
  • Start - the date when the campaign has been/must be started.
  • Type - one of the following types of inventory: booked, held or available (see section Holding Campaigns).
  • Priority - campaign priority type (sponsorship, ranked, fixed percentage, performance-based, backfill)
  • Allocation - the part of total inventory taken by the campaign
  • Impressions - the number of prospective campaign impressions.


Holding Campaigns

When generating forecasts, all the mobile inventory - the sum total of all the impressions and clicks available - is divided between two types of campaigns:

  • Held - campaigns with the 'held' status set but not running at the moment. In future such campaigns are to be running and so will require some inventory.
To create a held campaign, select ''Set as Held Ad'' option on the Delivery tab during the campaign creation process. After a held campaign has been created, it is placed to the Held campaigns list.
Run a held campaign
  • Booked (or sold) - all other campaigns without 'held' status.


Create New Forecasting Report

To create a new forecasting report, click on Create New Forecasting Report.

Create New Forecasting Report

Proceed the following steps to complete the report creation.

Step #1: Forecast Period
Specify the forecast period by selecting one of the pre-defined periods (e.g. a week, a month, 3 months, 6 months and 12 months) in a select box or specify the range of dates to begin and finish the report.
Specify the Period
Step #2: Targeting Criteria
You can set the following targeting criteria:
  • Device
  • Location
Select Targeting Criteria
Device Targeting Criteria
To generate a forecasting report by certain devices, select ' Device ' option. Then, specify the desired device manufacturer, platform or capabilities. You can generate the report for all the devices available regardless of their type and capabilities or specify certain device manufacturers/platforms/capabilities as well as exclude any of them from forecasting.
  • Phone Manufacturer:
    • Select 'All' to generate the forecasting report for all the phone manufacturers available.
    • Select 'Specify' to specify certain phone manufacturers. Check the desired manufacturers from the list appeared.
Select Models Targeting Criteria
Clicking on the number at the end of the selected manufacturer will prompt to appearing of the list of phone models concerned with the manufacturer in question.
Select the desired phone models from the list appeared.
  • To exclude certain manufacturers from the report under creation, select 'Exclude', then specify phone models and manufacturers you want to exclude from forecasting.
  • Platforms:
    • Select 'All' to generate the forecasting report for all the phone platforms available.
    • Select 'Specify' to specify certain platforms. Check the desired platforms from the list appeared.
    Select Platforms Targeting Criteria
    • To exclude certain platforms from the forecasting report, select 'Exclude'. Then, specify phone platforms you want to exclude.


Location Targeting Criteria
You are also able to generate forecasting reports for a certain location (countries/regions, carriers, coordinates, points of interest, etc).
  • Countries:
    • Select 'All' to generate the forecasting report for all of the countries available.
    • Select 'Specify' to specify certain countries. Check the desired countries from the list appeared. The number of regions concerned is shown as a link at the end of the selected country. Clicking on this link will prompt to appearing of the list of regions concerned with the country in question.
Select Specific Country
  • To exclude certain countries from the forecasting report, select 'Exclude'. Then, specify countries/regions you want to exclude.
  • Carriers:
    • Select 'All' to generate the forecasting report for all of the carriers available.
    • Select 'Specify' to specify certain carriers. Check the desired carriers from the list appeared.
Select Specific Carrier
  • To exclude certain carriers from the forecasting report, select 'Exclude'. Then, specify those you want to exclude.
Step #3: Placements
Specify the desired placement setting by selecting one of the following options:
  • Browse network map
    You can link the ad not only with a specific network/site/zone but also with a certain channel.
    To select all records check ' Run Of Network '.
Browse the Network Map
  • Use saved placement setting(s)
    If you have a placement into your library, you can use it for the forecastinfg report creation.
Specify the Period


Save Forecasting Report

To save a forecasting report check the ' Save Report ' checkbox, then enter a name and click on the Save Report button.
Save the Report

To complete a forecasting report creation push the Generate Forecast Report button.

Generate the Report


Load Saved Report

In addition to creating a new forecasting report, you can load previously saved reports. Select the desired report from the ' Load saved report ' select box. Then, click Load.

Load Saved Reports

The report you have selected will appear in the form of chart; the detailed information grouped by zone will appear in a table below. To view campaign-specific data, click on . That allows for the campaign list to expand.

Display Saved Report


Edit Forecast Parameters

You can view all the parameters the report is targeted by on the panel at the right; It also allows for updates in forecast parameters (both ’PLACEMENT’ and ’TARGETING CRITERIA’) by including additional parameters or excluding those unnecessary.

Edit Placement
To add some additional placements to your forecasting report, select ’edit’ link at the top of PLACEMENT panel. Then, specify your desired placement settings as it is described in the Placement section.
Edit Report Placement
An example of excluding a certain zone from the PLACEMENT is given below. Click on to the left of the zone you want to exclude from the report. The same is for excluding sites and networks.
Exclude Zones From Forecasting Report
To view the updated report, select Update Report at the bottom of Forecast Parameters panel.
Update Report
Edit Targeting Criteria
To change targeting criteria of the report being viewed, select ’edit’ link at the top of TARGETING CRITERIA panel. Then, include those your need or exclude unnecessary ones as it is described in section Targeting Criteria).
Edit Report Targeting
Save Changes

To save changes in the forecasting report being viewed, click ' Save ' at the bottom of the Forecast Parameters panel.

Save Report Changes
Reset the Report

To cancel all the changes made, select ' Reset ' at the bottom of the Forecast Parameters panel.

Reset Report
Delete Report

To delete the report, select the Delete option at the bottom of the Forecast Parameters panel.

Delete Report
Save As New

To save the current report as new, enable the ' Save as new ' check-box at the bottom of the Forecast Parameters panel.

Save As A New Report

Pacing Report

Under Pacing Report sub-navigation tab, you have the ability to see how your campaigns are paced. This report is intended for running and paused campaigns only (either paced or non-paced). Completed, pending and deleted campaigns will not appear in the pacing report.

If a campaign has smooth delivery enabled, it is considered to be paced. Otherwise, the campaign is non-paced.

The pacing report for Non-paced Campaigns shows only data that is available for that campaigns (i.e. number of impressions delivered today or up to the current day).

Default Pacing Report Screen

Searching Campaign

There is an ability to obtain information about a certain campaign or campaigns of a certain type.

  • To obtain data for a certain campaign,
  1. Specify a Name or ID of a campaign you want to get the information for.
  2. Push the ‘Search’ button.
Select Campaign Type
  • To filter out either paced campaigns or non-paced ones,
  1. Select a proper type from the Campaign Type drop-down list.
  2. Push the ‘Search’ button.
Specify Campaign Name/ID

Data Table

The report, appearing at the table right below the search box, provides the detailed information. The table contains the following columns:

  • Start Date — date when the campaign started
  • End Date — date when the campaign will stop running
  • Days left — the number of days remaining to the campaign end
  • Booked — the total number of ad views been set for the campaign delivery
  • Optimal Daily Delivery — the optimal number of impressions to be delivered per a day (calculated as Booked / Total delivery days)
  • Delivered Today — the number of impressions been delivered today
  • Total Delivered — the total number of impressions been delivered up to the moment
  • Optimal Total Delivered — the total number of impressions have to be delivered up to the current day (calculated as Optimal Daily Delivery × Days passed)
  • Percent Delivered — a percentage the campaign has reached towards the goal (calculated as Total Delivered / Booked)
  • Optimal Percent — a percentage the campaign has reached towards the goal (calculated as Optimal Total Delivered / Booked)
  • On-schedule:
Behind (Percent Delivered < Optimal Percent)
On-Schedule (Percent Delivered is less or greater than Optimal Percent no more than 1% )
Ahead (Percent Delivered > Optimal Percent)
  • Current status:
ACTIVE (Campaign is running)
Adv. Balance (Advertiser's balance is low)
Paused (Campaign is paused by user)
Inactive — Smooth Delivery (Campaign is paused up to the next day because daily limits are exhausted)
Not started (Campaign hasn't been started yet)
• OK (Campaign is not active by some other reasons )

Clicking on the name of a certain campaign leads to the Edit Campaign section, where you can make changes to the campaign settings.

Download Report

If you like to save the pacing report as CSV file, click on the ‘Download detailed pacing CSV’ link at the top of the page.

Download Report

Conversions Report

Conversion reports are also available in your network. To view the conversions report, select Conversions sub-navigation tab from under Reports upper navigation.

Select the desired report type (hourly/daily/monthly) as well as the date range.

Reports are aggregated daily (every 24 hours). The following are captured within the reports:

  • Date: the specific date/time of UDID (hashed) download transaction;
  • Campaign ID: the creative/ad ID from the Mocean Mobile system;
  • Campaign Name: the name of the ad;
  • Zone ID: the ID of the zone that delivered the conversion;
  • Click ID: unique identifier of the click;
  • Impression ID: unique identifier of the corresponding impression;
  • IP: user device IP Address;
  • Country: user country (which the request has been received from).

You can also download this report in CSV format by clicking on the ’Export to CSV’ link.

In the case of CSV output, you can get the complete information that also includes some additional parameters like country region, group code, phone brand, phone model and Advertiser ID.

To obtain more information on tracking conversions, read Conversion Tracking Guide.


Landing Pages

The Landing Pages tab is used to manage existing and create new moceanmobile-hosted landing pages for linking them with campaigns. Under the tab in the main navigation, there are two sub-tabs – Summary and Create New Landing Page. Selecting the Landing Pages tab defaults to the Summary sub-tab, which is displayed as below when there are no existing pages in the network, or it is being accessed for the first time.

Landing Page

Summary

Under Summary sub-navigation tab you can see the list of your existing landing pages with specifying their name, URL and the network related. This tab also allows for editing and deleting a certain landing page as well as downloading leads and click tracking data for the specified one in form of CSV file.

Landing Page List

To edit a certain landing page, click on button from the Action column opposite this landing page in the list. This will bring you to the Edit Landing Page form where you can change the information about your landing page as well as add some more components (see section Create New Landing Page).

To delete the landing page, select in the Action column.

To delete several landing pages, select the pages you would like to delete by ticking off them in the table and click on ' Delete Landing pages ' after the table.

Data Export

  • If Lead Gen component has been included to your landing page and visitors have entered something while viewing the page (e.g. contact information, question or an answer on you question, etc.), you can view all leads by selecting ' Export as CSV ' option in the Lead column.
  • If you have enabled click tracking for links on your landing page, you can view the information about clicks (Date, Tracking ID, Link, IP, UA) by selecting ' Export as CSV ' option in the Click Tracking column.

Create New Landing Page

Move to the Create landing page panel by selecting Create New Landing page from the sub-navigation under Campaigns or by clicking on the Create a new one now link from the Manage campaigns panel or by pushing Create button from the same panel. (Note: Create button is active only if Click-2-Call, Lead Generation, Mobile Flyer or Custom are specified)

Create a new Landing page


The default Landing page creation screen will appear.

Default Create Landing page Screen

To create a landing page proceed the following steps.

Step #1: Specify the name of a page

This field is required and unique. Use only small letters and numbers, other symbols are forbidden.
The resulting URL can be previewed below the box.
Enter the name


Step #2: Specify the title of a page

Here you are allowed to use all symbols but no more than thirty ones.
Enter the title

Step #3: Choose components you desire to add by clicking on the ' + Add component ' (see Landing Page Components)

Add components
To delete a component, select next to the component's name.

Step #4: To complete the landing page creation push the Save/Done button

  • If you would like to save settings only, select 'Save' button.
  • If you would like to save and return to the Summary sub-tab, select 'Save' button.
  • If the landing page's name is not unique, the system won't allow you to save settings

You can also create a landing page from the default patterns or from one of existing pages. The difference is only in the list of components, that are included by default.

Pattern Components included to the pattern
Click-to-call Image, Click-to-call, Headline, Text, Click-to-call
Lead Generation Image, Headline, Text, Lead Gen
Mobile Flyer Image, Headline, Image, Text
Custom No one component
Existing page All components that have been included to the existing page with fields filled in

Landing Page Components

Image
If you would like to add an image to your page, make the following actions:
  1. Add the image component
  2. Choose a position of the image on the page (left, center or right). By default, the left position is set.
  3. Browse the image to be uploaded.
  4. To upload the specified image, push the button with the same name.
    Image component
Headline
To add a headline to your landing page, follow the steps below:
  1. Select the headline component from the Add Component list.
  2. Enter a headline.
    Headline component
  3. Customize the headline appearance. To set the desired color for the headline text, click on the left small rectangle marked A. Then, select the color.
    Color headline text
    Select the desired background color for the headline: click on right the small rectangle, then select the color.
    Highlight the headline
    The result will be as follows:
    Resulting Headline
Text
To add a text to your landing page, follow the steps below:
  1. Select the text component from the Add Component list.
  2. Enter a text and perform the desired formating - select the background color.
    Text component
Click-to-call
This component allows your users to call your customer service department in one click via their mobile device. To add the Click-to-call component to your landing page, follow the steps below:
  1. Select Click-to-call in the Add Component list.
  2. Specify the text of the call link.
  3. Specify the call number.
  4. Select ' Enable link tracking ' option if you want to track the usage of this link.
    Click-to-call component
Link
To add a link on your landing page, follow the steps below:
  1. Select the link component in the Add Component list.
  2. Enter the text of the link.
  3. Specify the URL of the link.
  4. Select ' Enable link tracking ' option if you want to track the usage of this link.
    Link component
Lead Generation
Lead Gen component allows you to capture any information from your users (for example: name and email) and then export all leads into CSV (which can then be viewed in Excel or any other software). To add the Lead Gen component to your landing page, follow the steps below:
  1. Select Lead Gen in the Add Component list.
  2. Enter the text - an explanatory statement for the lead generation field - and perform the desired formatting.
    Lead Gen Text
Subpage
Sub Pages component enables you to have multiple sections of content within your mobile page. For example: an about us page, a contact us page, a product info page, a lead capture page and so on...
Subpage component
Ads
Adding Ads component enables other Mojiva ads to be shown on your page.
Select channels you wish to filter the ads. By default, all channels are checked.
NOTE: If you add the Ads component, at least one channel should be selected.
Ads component
mCommerce Checkout
Billing revolution allows users to embed "buy now" button for their products presented in the landing page.
mCommerce Checkout component
The BID and UPC are identifiers from billingrevolution.
HTML
You can add custom HTML code snippet to your page by entering it into the box.
HTML component
CSS
Adding CSS code allows you to apply your styles to the structured text entered in the HTML component.
Css component


Dashboard

The Dashboard is the default login screen whether the login is at the Network Manager or the Advertiser/Brand level. The Dashboard provides a quick look into the network activity as it applies to the owner of the account. For example, if the Network Manager logs in, he will see activity over all of the campaigns running in the network. If the Advertiser/Brand logs in, he will see only information as it relates to his campaigns specifically. Below is an example of a Network Manager Dashboard. The difference between the two is minimal, other than the data being presented, although an Advertiser/Brand is unlikely to have pending campaigns, as they are the group that would be submitting campaigns to the Network Manager for approval.

Network Manager Dashboard

The Dashboard is separated into several sections: Overview, Messages, Daily Stats and Quick Reports.

Dashboard Overview

The Dashboard Overview provides a daily, weekly, monthly, quarterly, bi-annual and annual view of the network activity.

Dashboard Overview Time Intervals

The default view shows impressions over all applications for today, but the chart can be updated across any number of time, application and metric parameters to provide any level of desired information. Each application included in the network will appear in the Apps dropdown, and the available metric parameters include impressions, clicks, revenue, CTR, and eCPM.

Dashboard Chart Metrics

To see a quick view of the number of clicks garnered by all the applications in the last month, simply select This Week from the tab at the top of the chart, select Impressions from the Chart metric drop down menu, and then select GO! to run update the graph. All data can also be output to CSV for easy dissection and analysis.

Quick View Dashboard Graph

Dashboard Messages

The Messages panel on the Dashboard tab generally states the estimated net revenue for the network, however other announcements will appear here.

Messages Panel

Estimated Net Revenue is overall external revenue for the network life. It is calculated based on bid price and the amount of generated impressions, clicks, and actions.

Things like system maintenance dates, special announcements, or the release of new features will appear here in addition to the estimated network revenue when available.

Dashboard Stats

The Stats panel in the Dashboard gives an overview of clicks, impressions, requests, applications, CTR, fill rate and CPM and external revenue over the network for the specific time frame.

NOTE: THE IMAGE BELOW CONTAINS TEST DATA. WITH ACTUAL NETWORK DATA, REQUESTS, APPLICATIONS, AND FILL RATE WOULD NOT BE EQUAL TO ZERO WHEN CLICKS, IMPRESSIONS, CTR AND CPM HAVE DATA ASSOCIATED WITH THEM.


Dashboard Stats

Quick Reports

Quick Reports are reports that can be saved during the report creation process (see Create Report). Quick Reports makes it easy to access reports that are run with frequency, and can be saved as reports are being built.

Quick Reports

To review, saving a report as a quick report would be done during the Create Report phase by selecting the Reports tab, ’Create Report’, then selecting targeting parameters, type of report, and then naming the report and enabling, ’Save as quick report’, from the View Report screen. The report will show up in the Quick Reports list as seen in Figure above.

Save As Quick Report


Profile

The Profile tab gives you the ability to change specific details about your account information: password, first and last names, company and phone number.

Profile Screen

Make sure your timezone is specified correctly. To change it, use the Timezone select box.

Select Profile Timezone

To change your specified email address or something else beyond the items that appear in the screen above (account owner, etc.) contact tech support.

Logs

The information about user actions can be obtained under Change Log section.

Change Log Screen


The following actions are shown here:

  • any create action (whether it’s a network, a creative, a campaign, a user, a quick report, an app, a zone, etc)
  • any delete action (whether it’s a network, a creative, a campaign, a user, a quick report, an app, a zone, etc)
  • any edit action (whether it’s a network, a creative, a campaign, a user, a quick report, a zone, etc)
  • changing the status of a campaign
  • adding funds to advertiser balance
  • creating a new user
  • changing user status


Use Filters for searching certain actions in the log.

Change Log Filters

Apply the filters required, then select Search. The result will be appeared in the table below.

Personal tools