Mocean for App Stores User Guide

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Overview

Mocean Mobile for App Stores solution is a comprehensive toolset that enables complete inventory control for mobile content publisher's. With Mocean for App Stores solution, publishers can:

  • Book and traffic premium advertising that was sold by their internal sales team.
  • Deliver advertising that was sold by one or more mobile advertising networks on their app.
  • Specify URLs (a top level domain or sub-level of that domain) to block specific ads from appearing on their apps.
  • Deliver ads based on the content (contextual keyword targeting) of mobile apps.
  • Track results across multiple line items by revenue, content, location, and other targeting criteria.
  • Manage accounts and reporting with a single dashboard interface incorporating realtime metrics.
  • Optimize ads delivery and revenue yield, both manually and/or automatically.


In addition to the basic features provided by an ad server, Mocean for App Stores has several advanced features:

  • Intuitive dashboard measuring KPIs
  • Comprehensive reporting system that allows saving commonly used reports
  • Control over Manager and Advertiser permissions
  • Competitive ad filtering
  • Targeting using multiple parameter groups per line items
  • The ability to control minimum CPM, CPC and CPA rates on a zone-by-zone basis
  • Management and optimization of 3rd party ad feeds


Mocean for App Stores utilizes the full strength of Mocean Mobile’s robust ad delivery platform. Some of the core benefits are:

  • Highly customized system of permissions that can provide users with different levels of control
  • Tools for monitoring performance, optimizing line items across multiple publishers, and making real-time adjustments
  • Frequency capping to control how often a particular ad is shown to a user for improved relevancy
  • Delivery caps that allows customers to restrict line items
  • Ability to create line items targeted to device, location, scheduling, audience and even custom target parameters
  • Ability to define a desired auto-optimization algorithm based on latency, eCPM, fill rate or CTR
  • Detection of Invalid Impressions and Invalid Clicks


The following terms are used throughout this document:

Administrator (or Super User) The highest level of Mocean for App Stores Network access. This user can deploy networks and grant permissions to Network Managers and Advertisers.
Network A portfolio of apps and orders.
Manager A person granted permission to administer a network. Manager is responsible for creating and managing Apps and Zones, and selling media to the Advertiser.
Advertiser A person, organization or company (generally a brand) that traffics Orders on app inventory in order to get their advertising in front of customers.
Impression An instance of an ad creative being loaded.
Click An instance of a user clicking a served ad creative.
Action An instance of a user completing a specific action in response to a served ad, such as a click, impression, form submission or other predetermined advertiser variable.
Application A mobile application that can be run on Apple (iPhone, iPad, iPod touch and etc), Blackberry, Android, Microsoft Windows and other devices.
Channel A group of related apps. For example, all Health related apps.
Zone A specific area of an app that contains a rich media, banner or text ad.
Order Former "campaign". A unit if advertising that consist of line items and specifies the details of an advertising campaign. One order is owned by a certain advertiser and generally focused on promoting a particular product.
Line Item A unit of advertising that specifies the details of the sale, such as flight dates, targeting, placement, delivery conditions, cost, etc.
Creative A peace of creative that will run in a line item. It can be a text or a banner, or a rich-media as well as ad feed (piece of ad code that calls another ad server).
Enabling An App Account
App Stores Networks
Network Management for App Stores
3rd Party Network Feed Enablement
White-Labeling Worksheet for Apps
Contact Us
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