MAST for Publishers User Guide

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Overview

Mocean Mobile’s MAST for Publishers solution is a comprehensive toolset that enables complete inventory control for the mobile content publisher. With Mocean Mobile’s MAST for Publishers solution, publishers can:

  • Book and traffic premium advertising that was sold by their internal sales team.
  • Deliver advertising on their site that was sold by one or multiple mobile advertising networks.
  • Specify URLs (a top level domain or sub-level of that domain) to block specific ads from appearing on their pages.
  • Deliver ads based on the content (contextual keyword targeting) of mobile sites.
  • Create separate pricing packages by advertiser or by content.
  • Track results across multiple campaigns by revenue, content, location, and other targeting criteria.
  • Manage accounts and reporting with a single dashboard interface incorporating realtime metrics.
  • Optimize campaign and revenue yield, both manually and/or automatically.


In addition to the basic features provided by an ad server, MAST for Publishers has several advanced features:

  • Intuitive dashboard measuring KPIs
  • Comprehensive reporting system that allows preservation of commonly used report parameters
  • Control over network manager and advertiser permissions
  • Competitive ad filtering
  • Targeting using multiple parameter groups per campaign
  • The ability to control minimum CPM, CPC and CPA rates on a zone-by-zone basis
  • Management and optimization of 3rd party ad feeds
  • Credit card transaction handling and payment processing


Mocean Mobile’s MAST for Publishers utilizes the full strength of Mocean Mobile’s robust ad delivery platform. Some of the core benefits are:

  • Fraud detection
  • Frequency capping to control how often a particular ad is shown to a user for improved relevancy
  • Phone, carrier and location based targeting
  • Contextual keyword targeting


The following terms are used throughout this document:

Administrator (or Super User) the highest level of MAST for Publishers Networkaccess. This user can deploy networks and grant permissions to Network Managers, Advertisers and Agencies.
Advertiser A person or group (generally a brand) that buys media to reach the users of that media.
AdView An impression or instance of an ad creative being loaded.
AdClick An instance of a user clicking a served ad creative.
AdAction An instance of a user completing a specific action in response to a served ad, such as a click, impression, form submission or other predetermined advertiser variable.
Agency A person or group that buys media on behalf of an advertiser or brand.
Channel A group of related sites. For example, all Health related sites.
Network A portfolio of sites that belong to a single publisher.
Network Manager A person granted permission to administer a network.
Publisher Content or media owner; the person, group or entity responsible for selling media to the advertiser or agency.
Site A specific site with a unique URL, e.g. www.moceanmobile.com.
Zone A specific area of a site that contains a graphic or text ad.
Enabling An Account
Networks
Network Management
Libraries
3rd Party Network Feed Enablement
White-Labeling Worksheet
Contact Us
Retrieved from "http://developer.moceanmobile.com/MAST_for_Publishers_User_Guide"
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